RARE OUD APPPEAR OF MOC TRAM STUDIO

Oud, also known as agarwood, from Ha Tinh is renowned for its exceptional quality. The crassna species grown in Ha Tinh is considered one of the best in the world. The province has a significant area dedicated to crassna cultivation, with nearly 150 hectares of planted crassna forest and around 2 million trees in household gardens.

To market oud from Ha Tinh effectively, here are some strategies:

1. Highlight Unique Selling Points: Emphasize the superior quality of Ha Tinh's oud, its unique fragrance, and its high resin content. Mention the favorable geographical and ecological conditions that contribute to its quality.

2. Build a Strong Brand: Develop a brand that reflects the heritage and quality of Ha Tinh's oud. Use storytelling to connect with customers and create an emotional bond with the product.

3. Leverage Partnerships: Collaborate with international associations and experts to improve the quality and production processes. For example, Ha Tinh has already partnered with the Korea Association of Agarwood to enhance crassna and agarwood quality.

4. Expand Market Reach: Target both domestic and international markets. Utilize online platforms and e-commerce to reach a broader audience. Highlight the rarity and luxury of Ha Tinh's oud to attract high-end customers.

5. Sustainable Practices: Promote sustainable and ethical practices in oud production. This can enhance the brand's reputation and appeal to environmentally conscious consumers.

6. Craftsmanship and Innovation: Invest in training local artisans to create high-quality handcrafted oud products. Innovate with new product lines, such as oud-infused perfumes, incense, and essential oils.